As a roofing company, when trying to make production smooth, it’s always difficult to nurture relationships. But, when a global pandemic like COVID-19 strikes, it’s very good to use that as an avenue to build your channels and strengthen the edge between you and your prospects.
These are a few ways of building excellent connections with your roofing prospects and clients as the economy goes bad.
Get organized
Here is an accurate moment to get to work by creating organizational systems and rock-solid internal processes. One of the earliest things to put in place is making sure that your roofing database is up to date. Followed by your lead status.
In case you have a remote database that keeps your every contact, it’s time to structure the database into a well-planned list:
- Current Clients
- Former Clients
- Prospects
Planning and organizing your roofing prospects and client’s aids in refining your company’s relationship with them. Also, knowing your clients’ age group and prospects will help you to know well to continue with their roof replacements or repair at that time.
Be up to date with the state government’s rules
A roofing company needs to have a professional relationship with their clients. When you have a professional friendship and communications with your clients and prospects, their occupation will likely be known to you. Be sensitive to know which of your clients and prospects are still working and who is unemployed at the moment. Knowing your contacts’ condition permits you to foresee how their condition may affect your business.
Develop how to communicate with your roofing prospects and potential clients
Conditions differ with everyone. Some can work from home. Few adults have retired with no income due to a temporary shutdown in business. Some are trying to balance their daily life while their wards are at home with no childcare or school. These are categories of a few people’s current situations.
The elderly
The generation most likely to be affected by this pandemic, they are forced to remain indoors unless necessary. There are certain strategies put in place for the elderly to get what they want from stores as early as possible before it gets late. There is a least possible need for interaction with other people to acquire or accept any services for this set of people. The better method of satisfying the elderly contacts’ condition is to call them and explain that your organization has their concern at heart.
Avoid sales pitches
In order to make any relationship last longer, communication is the major key. But in a pandemic like this, people are careful with how they communicate. At the same time, they want to know if people care about their welfare. This is the point you can get through instead of sending bulky sales pitches to them.
Conclusion
In summary, always keep your conversation precise and casual when interacting with prospects. Dwell more on their family and personal wellbeing. You could encourage them with how you’re dealing with your personal situation optimistically. Don’t leave out any space, sealing the connection, if you don’t know, means a lot to the person at the other end of the line.
