Leads are individuals or organizations with interest in what one is selling. The benefit is expressed by sharing contact information like email ID, a phone number, or even a social media handle. This, of course, helps boost the publicity of the company getting them, leading to more patronage and ultimately increase in income.

Generating leads isn’t particularly tricky, but the primary challenge is getting to generate qualified leads on a consistent basis. For your roofing contractors in Northville Michigan to thrive, you’ll need to have multiple ways of generating quality leads to have a competitive advantage. To get this leads, you first need to ask yourself questions about your ability to show up where potential customers are most likely to look for you and why your company is a better choice than your competitors’. The answers to these questions will determine whether you use traditional methods of lead generation (mostly outbound) or more current, digital methods (mostly inbound). Also, they’ll determine your ability to make necessary plans and take effective actions in generating your desired number of leads.

Below are some constructive, actionable, and affordable suggestions on how to get these leads, based on the traditional outbound method and the digitally-driven inbound methods.

Traditional Outbound Methods

• Word-of-Mouth Referrals

Word-of-mouth, many will say, is the fastest and most effective form of advertising. When your customers are well satisfied with your services, they confidently recommend you to their friends, relatives, and acquaintances.

• Outdoor Advertising

You can optimize vehicle graphics and yard signs that are clean, professional-looking, well maintained and consistently branded with your company name and colors, to continually keep yourself on the minds of people in need your services.

• Door-to-Door Sales

Although not many home-owners appreciate door-to-door sales due to the sense of intrusion it brings, you can still find creative ways to draw their attention when you notice that they’ll be needing your services.

• Trade shows

By actively participating at local events such as street fairs and trade shows that are attended by consumers seeking services related to home construction, renovation, and repair, you increase your opportunities to meet and begin relationships with potential customers.

Digitally–Driven Inbound Methods

• Blogging

Through blogging, you can generate indirect leads by driving traffic to your website, especially if your blog is hosted on your own website. This way, more awareness is created for your roofing company in Northville Michigan.

• Website & SEO

The importance of a website for a business cannot be overemphasized. It is a very key resource that you can use to draw the attention of potential customers. Ensuring your website has SEO (Search Engine Optimization) will even help your website rank higher in search results.

• Social Media

Via social media channel like such as Instagram, Facebook, Twitter, LinkedIn, and other popular platforms, you can create awareness for your company and get to meet and interact with potential customers.

• Webinars

By hosting webinars (which are the online equivalent of seminars), you can collect basic information on interested attendees, since they require registration.

Successful lead generation is dependent on both the outbound and inbound methods. You need to try different methods and measure the results of each to determine which combination is most useful for you.

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